Marketing Strategy Analysis Using SWOT and QSPM Methods In SMEs

Shubbani, Muhammad Afif (2023) Marketing Strategy Analysis Using SWOT and QSPM Methods In SMEs. SITEKIN: Jurnal Sains, Teknologi dan Industri, 20 (2). pp. 506-513. ISSN 2721-2041

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Abstract

This research focuses on one of the coffee-making SMEs. The many competitors in this business make it a challenge for companies to compete in marketing their product, namely coffee. From this, it is interesting for the author to make a study. This objective is made to determine the internal and external factors of the company and is used as input for the marketing strategy for the company. This study uses the SWOT and QSPM methods and uses primary and secondary data. The company's SWOT analysis results are in quadrant V. Based on the existing alternative strategies. It is analyzed using QSPM. The strategy chosen was to improve good relations with workers.

Item Type:	Article
Uncontrolled Keywords:	Marketing Strategy, QSPM, Strength, SWOT
Subjects:	Engineering > Industrial Engineering Engineering
Divisions:	Faculty of Engineering > Industrial Engineering Study Program
Depositing User:	Muhammad Afif Shubbani
Date Deposited:	14 May 2024 03:20
Last Modified:	14 May 2024 03:20
URI:	http://eprints.umg.ac.id/id/eprint/10455

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