Pengaruh destination image, electronic word of mouth, dan accessibilityterhadap decision to visitwisatawan pada Wisata Alam Gosari Kabupaten Gresik

Ath'af, Syathirotul (2024) Pengaruh destination image, electronic word of mouth, dan accessibilityterhadap decision to visitwisatawan pada Wisata Alam Gosari Kabupaten Gresik. Jurnal Manajemen Strategi dan Aplikasi Bisnis (MSAB), 7 (2). pp. 212-222. ISSN 2655-237X

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Abstract

This research aims to find out how destination image, electronic word of mouth (eWOM), and accessibility influence tourists’ decision to visit Wisata Alam Gosari, Gresik Regency. This research uses research methods with a quantitative approach. Tourists who visit Wisata Alam Gosari, Gresik Regency are the population of this study. The data collection tool uses a questionnaire, with a sample of 150 respondents. In this research, a purposive non-probability sampling technique was used. Descriptive tests, data quality test, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing were used for data analysis in this research. The findings show that destination image, eWOM, and accessibility partially and simultaneously have a significant influence on tourists’ decision to visit Wisata Alam Gosari , Gresik Regency. This means that the more positive the destination image, the more often potential tourists receive positive eWOM and high accessibility, the greater the decision to visit.

Item Type:	Article
Uncontrolled Keywords:	Destination image, eWOM, accessibility, decision to visit
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Syathirotul Ath'af
Date Deposited:	26 Jul 2024 03:23
Last Modified:	26 Jul 2024 03:23
URI:	http://eprints.umg.ac.id/id/eprint/10741

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