Pengaruh Experiential Marketing, Service Quality, Brand Image, Price, Dan Customer Expectations Terhadap Customer Satisfactionpada Bioskop XXI Gresik

Rofidah, Rohdlotul Aisy and UNSPECIFIED (2024) Pengaruh Experiential Marketing, Service Quality, Brand Image, Price, Dan Customer Expectations Terhadap Customer Satisfactionpada Bioskop XXI Gresik. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5 (12). pp. 5746-5762. ISSN 2747-0490

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Abstract

This study aims to analyze the influence of experiential marketing, service quality, brand image, price, and customer expectations on customer satisfaction at XXI Cinema Gresik. The research method used is a quantitative approach by distributing questionnaires to 240 respondents. The results show that the variables of experiential marketing, service quality, price, and customer expectations have a significant influence on customer satisfaction while the brand image variable does not have a significant effect on customer satisfaction. In conclusion, companies are advised to improve service quality and experience-based marketing strategies

Item Type:	Article
Uncontrolled Keywords:	Experiential Marketing, Service Quality, Brand Image, Customer Satisfaction, Cinema XXI Gresik
Subjects:	Economic And Business Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Rohdlotul Aisy Rofidah
Date Deposited:	10 Mar 2025 03:30
Last Modified:	10 Mar 2025 03:30
URI:	http://eprints.umg.ac.id/id/eprint/13014

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