The Influence of Service Quality, Product Quality and Price Perception on Purchasing Decisions Through Customer Satisfaction At The Local Part of PTSumber Mas Indah Plywood

Safitri, Eka Rizky (2025) The Influence of Service Quality, Product Quality and Price Perception on Purchasing Decisions Through Customer Satisfaction At The Local Part of PTSumber Mas Indah Plywood. IRJ:InnovationResearchJournal, 6 (1). pp. 79-88. ISSN 2721-6675

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Abstract

The purpose of this research is to determine the influence of product quality and price perception on purchasing decisions through customer satisfaction at PT. Local Source of Mas Indah Plywood. This research is quantitative descriptive research. The research was conducted at PT. Sumber Mas Indah Plywood Plywood Solution division. The sample in this study amounted to 190 respondents. Sampling used purposive sampling technique and the analytical tool used was Path Analysis, which was previously carried out by classical assumption tests. The data collection technique was carried out using the questionnaire method. Data analysis using SPSS 25. The results ofhypothesis testing using the t test partially show that service quality, product quality and price perception influence customer satisfaction and purchasing decisions. In the analysis of the coefficient of determination, an Adjusted R Square value of 0.920 was obtained, indicating that 92% of customer satisfaction can be explained by the two independent variables in the regression equation, while the remaining 8% is explained by variables outside the research model. and the Adjusted R Square value is 0.979, which shows that 97,9% of purchasing decisions can be explained by the two independent variables in the regression equation. Meanwhile, the remaining 2,1% is explained by variables outside the research model.

Item Type:	Article
Uncontrolled Keywords:	Service Quality, Product Quality, Price Perception, Purchasing Decisions, Customer Satisfaction
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Eka Rizky Safitri
Date Deposited:	06 May 2025 04:17
Last Modified:	06 May 2025 04:17
URI:	http://eprints.umg.ac.id/id/eprint/13548

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