Resource Based-View (RBV) Analysis In Determining Competitive Advantage In Gajah Mungkur Batik

Putri, Irene Vitzah (2024) Resource Based-View (RBV) Analysis In Determining Competitive Advantage In Gajah Mungkur Batik. INTERNATIONAL CONFERENCE COMMITTEE FACULTY OF ECONOMICS AND BUSINESS. (Submitted)

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Abstract

This research identifies unique resources that have the potential to achieve sustainable competitive advantage in Batik Gajah Mungkur located on Jl. Nyai Ageng Arem Arem No. 38, Kemuteran, Pakelingan, District. Gresik, Kab. Gresik, East Java, 61151. The focus of this research aims to: (1) Understand the analysis of the Resource Based-View model in companies (2) Find out the strategies used to maintain the company's competitive advantage. The method used is descriptive qualitative with data sources coming from informants/resources and journals. The theory in this research uses Resource Based-View (RBV) with analysis techniques that focus on the VRIO Framework (Value, Rarity, Imitability, Organization) to determine the company's internal resource potential.

Item Type:	Article
Uncontrolled Keywords:	RBV, VRIO Framework, Capability, Competitive Advantage, Batik
Subjects:	Economic And Business Entrepreneur
Divisions:	Faculty of Economic and Business > Entrepreneurship Study Program
Depositing User:	Irene Vitzah Putri
Date Deposited:	06 May 2025 03:36
Last Modified:	06 May 2025 03:36
URI:	http://eprints.umg.ac.id/id/eprint/13604

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