The Effect of Product Quality, Brand Image, and Influencer Endorsement on Purchase Decisions for Skintific Skincare Products

Firdausa, Natasya Amatul (2025) The Effect of Product Quality, Brand Image, and Influencer Endorsement on Purchase Decisions for Skintific Skincare Products. Majapahit Journal of Islamic Finance and Management (MJIFM), 05 (01). pp. 962-982. ISSN 2798-0170

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Abstract

The objective of this study is to analyze the partial and simultaneous effects of product quality, brand image, and influencer endorsement on purchasing decisions for Skintific products. The population for this research consists of all consumers who have used Skintific products at least once in the Gresik region. The analysis method involves primary data collected from 150 respondents using accidental sampling. The tests conducted include validity, reliability, normality, multicollinearity, heteroskedasticity, multiple linear regression, F-test, t-test, and coefficient of determination test. The study concludes that product quality, brand image, and influencer endorsement have a positive and significant impact on purchasing decisions when analyzed individually.

Item Type:	Article
Uncontrolled Keywords:	Product Quality, Brand Image, Influencer Endorsement, Purchase Decision
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Natasya Amatul Firdausa
Date Deposited:	08 Jul 2025 02:35
Last Modified:	08 Jul 2025 02:35
URI:	http://eprints.umg.ac.id/id/eprint/14114

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