The Influence of Brand Image, Trust, and Online Customer Review on Snack Tray Purchase Decisions at the Haus Indonesia Brand

Weni, Chintya Ayu Panglipur (2025) The Influence of Brand Image, Trust, and Online Customer Review on Snack Tray Purchase Decisions at the Haus Indonesia Brand. Majapahit Journal of Islamic Finance and Management (MJIFM), 05 (01). pp. 983-1001. ISSN 2798-0170

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Abstract

The purpose of this study was to analyze the influence of Brand Image, trust, and online customer review variables on purchasing decisions for Snack Tray products on the Haus Indonesia brand, both partially and simultaneously. The study population included consumers who had purchased and consumed Haus Indonesia products at least once in the Gresik area, with a sample of 150 respondents selected through accidental sampling return techniques. Data analysis was carried out using quantitative methods through validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, F test, t test, and coefficient of determination. This study concluded that brand image, trust, and online customers partially had a positive and significant effect on purchasing decisions.

Item Type:	Article
Uncontrolled Keywords:	Brand Image, Trust, Online Customer Review, Purchase Decision
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Chintya Ayu Panglipur Weni
Date Deposited:	08 Jul 2025 02:39
Last Modified:	08 Jul 2025 02:39
URI:	http://eprints.umg.ac.id/id/eprint/14116

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