Analisis Rekomendasi Strategi Media Sosial Instagram Dalam Rangka Mengoptimalkan Branding PT. Konsulta Semen Gresik

Dewathy, Dyna Woro (2025) Analisis Rekomendasi Strategi Media Sosial Instagram Dalam Rangka Mengoptimalkan Branding PT. Konsulta Semen Gresik. Jurnal ust Jogja, 15 (2). pp. 1-14. ISSN 2541-4348

	Text HALAMAN PERSETUJUAN JURNAL_DYNA WORO.pdf Download (273kB)
	Text (Artikel Publikasi) 4803-Article Text-11154-1-10-20251225.pdf Download (1MB)

Abstract

This study aims to analyze the effectiveness of Instagram content management at PT Konsulta Semen Gresik and to identify potential innovations for strengthening the company's branding. Using a qualitative case study approach, the research gathers data through direct observation of the company’s Instagram account, in-depth interviews with social media managers, and analysis of Instagram Insights. Data were processed using Miles and Huberman’s interactive model. Findings show that despite generating 56,020 impressions, the account experienced a 93% decline in reach, indicating inconsistent content scheduling and limited strategic planning. Most impressions came from non-followers (69.2%), suggesting low follower loyalty. Content was dominated by static feed posts (75.9%), while Reels—highly favored by the algorithm—accounted for only 2.7%. Profile activities also decreased by nearly 50%, reflecting weak call-to-action effectiveness. Overall, Instagram management has not yet strengthened the company’s branding, necessitating more consistent, interactive, and innovative content strategies

Item Type:	Article
Uncontrolled Keywords:	Social media, Branding Optimalization, Instagram
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	DYNA WORO DEWATHY
Date Deposited:	17 Jun 2026 02:13
Last Modified:	17 Jun 2026 02:13
URI:	http://eprints.umg.ac.id/id/eprint/16042

Actions (login required)

View Item