Strategi Pemasaran Dalam Mengatasi Ketergantungan Pelanggan Utama Di Pt Adi Jaya Nusantara Perkasa

Wibowo, Mochammad Ridho Setyo (2025) Strategi Pemasaran Dalam Mengatasi Ketergantungan Pelanggan Utama Di Pt Adi Jaya Nusantara Perkasa. Jurnal Manajemen Dewantara, 10 (1). pp. 1-10. ISSN 2579-4612

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Abstract

The research aims to analyze the company’s existing marketing strategies and identify alternative approaches that can effectively reduce such dependency. A qualitative research method with a case study approach was employed, utilizing in-depth interviews with management and employees, direct observation of marketing activities, and an examination of internal company documents. The findings reveal that the company’s current marketing practices remain conventional and rely heavily on long-standing personal relationships with existing clients, while efforts to penetrate new markets, innovate promotional strategies, and adopt Digital Marketing tools are still limited. The study highlights the urgency for strategic transformation through market diversification by targeting potential sectors such as renewable energy, chemical manufacturing, and sustainable infrastructure. Furthermore, optimizing Digital Marketing through social media, corporate websites, and professional platforms is crucial to expanding promotional reach and enhancing visibility. Strengthening brand positioning as an adaptive and experienced Engineering Procurement Construction service provider is also essential in attracting new clientele.

Item Type:	Article
Uncontrolled Keywords:	Strategi, Pemasaran, Ketergantungan, Diversifikasi, Pasar, Digital Marketing
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Mochammad Ridho Setyo Wibowo
Date Deposited:	22 Jul 2026 03:50
Last Modified:	22 Jul 2026 03:50
URI:	http://eprints.umg.ac.id/id/eprint/16835

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