RIZKI, RIZKI (2018) PENGARUH KUALITAS LAYANAN, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN JASA OUTSOURCING PT. SWABINA GATRA DI JAWA TIMUR. undergraduate thesis, Universitas Muhammadiyah Gresik.
|
Text
ABSTRAK.pdf Download (198kB) | Preview |
|
|
Text
BAB I.pdf Download (350kB) | Preview |
|
|
Text
BAB II.pdf Download (230kB) | Preview |
|
|
Text
BAB III.pdf Download (219kB) | Preview |
|
![[img]](http://eprints.umg.ac.id/style/images/fileicons/text.png) |
Text
BAB IV.pdf Restricted to Registered users only Download (474kB) |
|
|
Text
BAB V.pdf Download (75kB) | Preview |
Abstract
This research aims to test the influence of Service Quality, Price, Promotion, and Brand Image against the Costumer Satisfaction. The number of samples in this research are 30 people of PT. Swabina Gatra’s consument of outsourcing services in East Java. This research is a kuantitatif research. The data analysis used was multiple linear regression analysis. The results of this study concluded that the test results are partial Quality Service, Price, Promotion, and Brand Image significant effect against the Costumer Satisfaction. The result of the research shows that : (1) There is influence of service quality to customer satisfaction on PT. Swabina Gatra’s consument of outsourcing services in East Java , proved by t value 2,883 and significance value 0,008 < 0,05. (2) There is no influence of price to customer satisfaction on PT. Swabina Gatra’s consument of outsourcing services in East Java, proved by t value -2,564 and significance value 0,017 > 0,05. (3) There is no influence of promotion to customer satisfaction on PT. Swabina Gatra’s consument of outsourcing services in East Java, proved by t value -2,355 and significance value 0,027 > 0,05. (4) There is influence of brand image to customer satisfaction on PT. Swabina Gatra’s consument of outsourcing services in East Java , proved by t value 7,707 and significance value 0,000 < 0,05.
| Item Type: | Thesis (undergraduate) |
|---|---|
| Subjects: | Economic And Business Economic And Business > Management |
| Divisions: | Faculty of Economic and Business > Management Study Program |
| Depositing User: | Shandy Rahma Ramadhan, S.IIP |
| Date Deposited: | 19 Oct 2018 00:26 |
| Last Modified: | 01 Aug 2024 01:10 |
| URI: | http://eprints.umg.ac.id/id/eprint/342 |
Actions (login required)
 |
View Item |
