Determination of Marketing Strategy in SMEs UD. Albarokah Based on 4P Strategy, Promotion Mix, Public Relations

Maghfur, Maulana (2022) Determination of Marketing Strategy in SMEs UD. Albarokah Based on 4P Strategy, Promotion Mix, Public Relations. MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering, 4 (2). pp. 175-186. ISSN 2655 –7215

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Abstract

UD. Albarokah is a trading business one of which produces snack that we often eat daily namely mini opaque with three flavors, namely original, spicy, and green beans. In the study, the Analytical Hierarchy Process (AHP) method is used to get right priority of marketing strategy proposals, which can be applied to compaines to increase sales volume. The results of the priority alternative marketing strategies from the highest to the lowest are product strategy being the first priority choice, promotion strategy being the second choice, price strategy being the third choice, place strategy being the fourth choice, public relations strategy being the fifth choice. The recommendations for alternative strategies given are product packaging, trustworthy information messages, easily accessible information discovery, affordable prices, clear and easy-to-understand information, product quality, attractive prices discounts, ease of payment selection.

Item Type:	Article
Uncontrolled Keywords:	Strategi 4P, Strategi Bauran Promosi, Strategi Hubungan Masyarakat, Analytical Hierarchy Process(AHP)
Subjects:	Engineering > Industrial Engineering Engineering
Divisions:	Faculty of Engineering > Industrial Engineering Study Program
Depositing User:	Maulana Maghfur
Date Deposited:	29 Sep 2022 01:31
Last Modified:	29 Sep 2022 01:31
URI:	http://eprints.umg.ac.id/id/eprint/6592

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