Marketing Strategy to Carry Out Market Expansion at Petrokimia Gresik Hospital

Fanani, Achmad Thoriq (2024) Marketing Strategy to Carry Out Market Expansion at Petrokimia Gresik Hospital. Innovation Research Journal, 4 (2). pp. 153-160. ISSN 2721-6675

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Abstract

This research aims to disseminate marketing strategies for Petrokimia Gresik Hospital in facing market competition and expansion, as well as implementing Occupational Health and Industrial Hygiene programs. The method in this research uses descriptive qualitative, with data collection through interviews and observation. The findings of this research show that Petrokimia Gresik Hospital developed an effective marketing strategy, using various marketing channels such as social media marketing, publication on media platforms, outreach to several companies, identifying the right target market, improving services and facilities, collaborating with strategic partners, promotions and marketing campaigns, providing attractive service packages, focusing on HR development and retention, as well as regular evaluation and monitoring of strategies. This research provides an important contribution to understanding the role of marketing in facing market competition and strategies in carrying out market expansion. In conclusion, this research illustrates that the right marketing strategy is very important in facing market competition and to be successful in carrying out market expansion. In facing increasingly competitive market competition, every business must be able to create and implement appropriate marketing strategies in order to survive and even develop.

Item Type:	Article
Uncontrolled Keywords:	Market Expansion, Marketing Strategy, OHIH Program
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Achmad Thoriq Fanani
Date Deposited:	14 Mar 2024 02:37
Last Modified:	14 Mar 2024 02:37
URI:	http://eprints.umg.ac.id/id/eprint/9717

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