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Ahmad, Nur Khalidah (2025) The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik. Innovation Research Journal, 6 (1). ISSN 2721-6675
Ahmad, Nur Khalidah (2023) Pengaruh Viral Marketing, Online Customer Review dan Customer Trust Terhadap Purchase Decision Produk Scarlett Whitening di E-commerce Shopee Pada Mahasiswa Manajemen Universitas Muhammadiyah Gresik. undergraduate thesis, Universitas Muhammadiyah Gresik.