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FATIKHIN, CHOIRUL (2014) PENGARUH QUALITY PRODUCT, CUSTOMER DISSATISFACTION, VARIETY SEEKING, DAN WORD OF MOUTH COMMUNICATION TERHADAP BRAND SWITCHING KONSUMEN ( Studi Pada Brand Switching Dari Blackberry Ke Samsung Di Kecamatan Manyar ). undergraduate thesis, Universitas Muhammadiyah Gresik.