ROSHIDA, MAHFUDHOTUN (2019) EFEKTIFITAS PROMOSI DALAM MENINGKATKAN JUMLAH SISWA BARU DI SMA MUHAMMADIYAH 7 PANCENGKABUPATEN GRESIK. undergraduate thesis, Universitas Muhammadiyah Gresik.
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Abstract
This study aims to analyze the Effectiveness of Promotion in increasing the number of new students by using the media of Advertising, Sales Promotion, and Personal Selling. The data analysis technique uses models from Milles and Huberman, namely using data reduction, data display, and verification / conclusion with interview techniques. The interview technique was conducted with informants at Muhammadiyah 7 Panceng High School. The results of the analysis show that the effectiveness of the promotion through 3 media, namely advertising, personal sales, and personal selling that have been carried out effectively but not maximally in realizing the activities that have been promoted.
| Item Type: | Thesis (undergraduate) |
|---|---|
| Subjects: | Economic And Business Economic And Business > Management |
| Divisions: | Faculty of Economic and Business > Management Study Program |
| Depositing User: | Shandy Rahma Ramadhan, S.IIP |
| Date Deposited: | 02 Sep 2019 06:35 |
| Last Modified: | 02 Sep 2019 06:35 |
| URI: | http://eprints.umg.ac.id/id/eprint/2968 |
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