PENGARUH ONLINE TRUST, PRIOR ONLINE PURCHASE EXPERIENCE DAN PROMOSI TERHADAP ONLINE REPURCHASE INTENTION PADA SHOPEE.CO.ID

Amalia, Firdatus (2020) PENGARUH ONLINE TRUST, PRIOR ONLINE PURCHASE EXPERIENCE DAN PROMOSI TERHADAP ONLINE REPURCHASE INTENTION PADA SHOPEE.CO.ID. undergraduate thesis, Universitas Muhammadiyah Gresik.

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1 PERNYATAAN ORISINALITAS KARYA.pdf

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2 PENGESAHAN SAH.pdf

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3 LEMBAR PERSETUJUAN PUBLIKASI.pdf

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4 HALAMAN JUDUL.pdf

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BAB I PENDAHULUAN.pdf

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BAB II TINJAUAN PUSTAKA.pdf

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BAB III METODE PENELITIAN.pdf

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BAB IV INTERPRETASI HASIL.pdf
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BAB V KESIMPULAN DAN SARAN.pdf

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DAFTAR PUSTAKA.pdf

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LAMPIRAN2.pdf

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh langsung Online Trust, Prior Online Purchase Experience, dan Promosi terhadap Online Repurchase Intention pada Shopee.co.id. Data penelitian menggunakan penyebaran kuisioner kepada 96 responden yang pernah melakukan transaksi di shopee. Pengujian menggunakan analisis regresi linier berganda pada SPSS. Hasil menunjukkan bahwa online trust berpengaruh terhadap online repurchase intention, prior online purchase experience berpengaruh terhadap online repurchase intention, promosi tidak berpengaruh terhadap online repurchase intention.

Item Type: Thesis (undergraduate)
Uncontrolled Keywords: Online Trust, Prior Online Purchase Experience, Promosi, Online Repurchase Intention
Subjects: Economic And Business
Economic And Business > Management
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Firdatus Amalia
Date Deposited: 22 Jul 2020 12:34
Last Modified: 22 Jul 2020 12:34
URI: http://eprints.umg.ac.id/id/eprint/3717

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