PENGARUH ONLINE TRUST, PRIOR ONLINE PURCHASE EXPERIENCE DAN PROMOSI TERHADAP ONLINE REPURCHASE INTENTION PADA SHOPEE.CO.ID

Amalia, Firdatus (2020) PENGARUH ONLINE TRUST, PRIOR ONLINE PURCHASE EXPERIENCE DAN PROMOSI TERHADAP ONLINE REPURCHASE INTENTION PADA SHOPEE.CO.ID. undergraduate thesis, Universitas Muhammadiyah Gresik.

	Text 1 PERNYATAAN ORISINALITAS KARYA.pdf Download (243kB)
	Text 2 PENGESAHAN SAH.pdf Download (141kB)
	Text 3 LEMBAR PERSETUJUAN PUBLIKASI.pdf Download (183kB)
	Text 4 HALAMAN JUDUL.pdf Download (1MB)
	Text BAB I PENDAHULUAN.pdf Download (1MB)
	Text BAB II TINJAUAN PUSTAKA.pdf Download (1MB)
	Text BAB III METODE PENELITIAN.pdf Download (5MB)
	Text BAB IV INTERPRETASI HASIL.pdf Restricted to Repository staff only Download (11MB)
	Text BAB V KESIMPULAN DAN SARAN.pdf Download (1MB)
	Text DAFTAR PUSTAKA.pdf Download (329kB)
	Text LAMPIRAN2.pdf Download (3MB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh langsung Online Trust, Prior Online Purchase Experience, dan Promosi terhadap Online Repurchase Intention pada Shopee.co.id. Data penelitian menggunakan penyebaran kuisioner kepada 96 responden yang pernah melakukan transaksi di shopee. Pengujian menggunakan analisis regresi linier berganda pada SPSS. Hasil menunjukkan bahwa online trust berpengaruh terhadap online repurchase intention, prior online purchase experience berpengaruh terhadap online repurchase intention, promosi tidak berpengaruh terhadap online repurchase intention.

Item Type:	Thesis (undergraduate)
Uncontrolled Keywords:	Online Trust, Prior Online Purchase Experience, Promosi, Online Repurchase Intention
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Firdatus Amalia
Date Deposited:	22 Jul 2020 12:34
Last Modified:	22 Jul 2020 12:34
URI:	http://eprints.umg.ac.id/id/eprint/3717

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