PREFERENSI KONSUMEN TERHADAP LAYANAN VIP DI WARNET OMEGA GAMECENTER DENGAN ANALISIS KONJOIN

Dermawan, Dimas Rizqi PREFERENSI KONSUMEN TERHADAP LAYANAN VIP DI WARNET OMEGA GAMECENTER DENGAN ANALISIS KONJOIN. SEMINAR NASIONAL EKONOMI, KEWIRAUSAHAAN, BISNIS DAN ILMU SOSIAL (SNEKBIS) DAN CALL FOR PAPER 2023.

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Abstract

Today's internet, which is increasingly accessible, of course, can make a major contribution so that they can change lifestyles or patterns of social, cultural, business, economic, and educational interactions. Various information can be accessed via the Internet and related activities. One of them is playing Game Online. Departing from this understanding, it is interesting to conduct research on consumer preferences for VIP service attributes by using conjoint analysis, so this study aims to obtain a combination of VIP service attributes that are consumer preferences and to obtain the most important VIP service attributes for consumers. In this study the research method approach uses descriptive quantitative research methods. The results of the calculation of the Slovin formula, it is known that the number of samples in this study is 100 respondents. The technique used is Non-Probability Sampling by method Convenience sampling. The data analysis technique used in this study is multiple analysis techniques and also conjoint analysis techniques. In this study, the most preferred attribute combination by respondents was Processor AMD Ryzen 5 2600, Graphic Card NVidia GTX 1070 8GB with Monitor 27 Inch 144 Hz and Chairs Gaming Medium Class. The attribute that most influences consumer preference is the Chair attribute, with an importance value of 31.059% then the attribute Graphic Card 23.836% then attributes Monitor 22.569% and the last attribute Processor 22,536%. In order to be more accurate in knowing consumer preferences, the number of respondents in the next research can be increased and also in the next research, the researcher should increase the number of attributes and the number of stimuli or combinations.

Item Type:	Article
Uncontrolled Keywords:	Preference, Consumer, Conjoint, Multivariate, VIP Service, Multiple Regression.
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Dimas Rizqi Dermawan
Date Deposited:	14 Jun 2023 08:58
Last Modified:	14 Jun 2023 08:58
URI:	http://eprints.umg.ac.id/id/eprint/8068

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