Pengaruh Persepsi Kemudahan Dan Kontrol Diri Terhadap Perilaku Konsumtif Pada Pengguna E-Wallet Di Kabupaten Gresik

Nuzula, Rizqiyah Firdausi (2023) Pengaruh Persepsi Kemudahan Dan Kontrol Diri Terhadap Perilaku Konsumtif Pada Pengguna E-Wallet Di Kabupaten Gresik. Jurnal Ilmiah Psikologi Insani (JIPSI), 8 (2). pp. 35-45.

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Abstract

A technological development and change in the field of finance is Financial Technology or fintech. The fintech industry presents electronic money payment systems in various forms. Electronic money can be in the form of smartcards with chips or application based. Electronic money can be used as a means of payment at certain merchants that collaborate with electronic money issuers. The easier buying and selling transactions today with the existence of emoney makes people vulnerable by behaving consumptively. Psychologically, it will be easier for someone to spend money in non-cash than cash. This study aims to determine the influence of Perceived Ease Of Use and Self-Control on Consumptive Behavior in E-Wallet Users in Gresik Regency. The result of this study is that there is a simultaneous influence of perception of convenience and self-control on consumptive behavior in E-Wallet users with a significance value of 0.000 (p<0.05). In the regression test analysis, a significance value of 0.023 (p>0.05) was obtained, which means that there is no influence between the perception of convenience on consumptive behavior. The regression test obtained a significance value of -0.922 (p<0.05) which means that there is an influence between self-control and consumptive behavior. The results of the Square Test (R2) showed a figure of 0.506 which means that the variables of perception of convenience and self-control contributed 50.6% to the variables of consumptive behavior, while the remaining 49.4% were influenced by other variables that were not studied in this study. Advice for E-wallet users to be able to control every decision or action, especially in things that lead to high or excessive consumptive behavior.

Item Type:	Article
Uncontrolled Keywords:	persepsi kemudahan, kontrol diri, perilaku konsumtif
Subjects:	Psychology > Psychology
Divisions:	Faculty of Psychology > Psychology Study Program
Depositing User:	Rizqiyah Firdausi Nuzula
Date Deposited:	31 May 2024 03:19
Last Modified:	31 May 2024 03:19
URI:	http://eprints.umg.ac.id/id/eprint/10569

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