Analysis Of Service Quality In Early Child Care Services Businesses Using Servqual And Quality Function Deployment

Pratama, Muhammad Rengga Arya (2024) Analysis Of Service Quality In Early Child Care Services Businesses Using Servqual And Quality Function Deployment. Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri, 10 (1). pp. 91-99. ISSN 2714-6235

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Abstract

This research aims to analyse the quality of childcare services by considering local wisdom and traditional games and conducting a case study at OMAH BOCAH. The SERVQUAL method measuresparents' perceptions of the quality of services provided. In contrast, the QFD method is used to design childcare programs that align with parents' needs and expectations, taking into account local wisdom and environmental values. Uniqueness of traditional games. This research uses a qualitative approach with data collection techniques through observation, interview, and documentation studies. The collected data was then analysed using qualitative analysis methods to identify key factors of service quality implemented at OMAH BOCAH. Furthermore, the QFD method designs a higher quality and sustainable childcare program by integrating local wisdom and traditional games. The results of this research will provide a deeper understanding of how local wisdom and traditional games can improve the quality of childcare services. Thus, this research can provide useful recommendations for other childcare service providers to integrate aspects of local wisdom and the uniqueness of traditional games to improve the quality of their services.

Item Type:	Article
Uncontrolled Keywords:	local wisdom, traditional games, Servqual method, QFD
Subjects:	Engineering > Industrial Engineering Engineering
Divisions:	Faculty of Engineering > Industrial Engineering Study Program
Depositing User:	Muhammad Rengga Arya Pratama
Date Deposited:	10 Jun 2024 03:44
Last Modified:	10 Jun 2024 03:44
URI:	http://eprints.umg.ac.id/id/eprint/10635

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