Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Minat Beli Ulang Pelanggan pada PT. Sumber Mas Indah Plywood Bagian Lokal

Lestari, Dian Ayu (2024) Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Minat Beli Ulang Pelanggan pada PT. Sumber Mas Indah Plywood Bagian Lokal. VISA : Journal of Visions and Ideas, 4 (2). pp. 907-919. ISSN 2809-2058

Preview	Text HALAMAN PERSETUJUAN PUBLIKASI JURNAL.pdf Download (317kB) | Preview
	Text (Artikel Publikasi) 4. ARTIKEL DIAN AYU LESTARI.pdf Restricted to Repository staff only until 3 July 2029. Download (372kB)

Abstract

The objective of this research is to determine how Product Quality, Price, and Brand Image influence Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division. This study employs a quantitative research method, which can be understood as a method used to investigate a specific population or sample, with data collection using research instruments, and data analysis being statistical in nature, aimed at testing predetermined hypotheses. The sample size in this study is 140 people. The sampling technique used is purposive sampling. The results of the study indicate that Product Quality does not affect Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division, whereas Price and Brand Image have an influence on Customer Repurchase Intention at PT. Sumber Mas Indah Plywood Local Division.

Item Type:	Article
Uncontrolled Keywords:	product quality, price, brand image, repurchase intention.
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Dian Ayu Lestari
Date Deposited:	24 Feb 2024 18:18
Last Modified:	24 Feb 2024 18:18
URI:	http://eprints.umg.ac.id/id/eprint/10821

Actions (login required)

View Item