Efforts to Increase Sales of Indomie Products at Greensmart Stores using SWOT and QSPM Methods

Firmansyah, Muhammad Machfud Fitrah (2024) Efforts to Increase Sales of Indomie Products at Greensmart Stores using SWOT and QSPM Methods. JUTIN : Jurnal Teknik Industri Terintegrasi, 7 (3). pp. 1576-1584. ISSN 2620 - 8962

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Abstract

Greensmart is a company operating in the retail sector. The Greensmart company provides all daily needs starting from basic food products, milk, baby care products, cosmetics, stationery, etc. One of the problems encountered is that several staple food products have experienced a decline in sales, one of which is Indomie. To overcome this problem, the author uses the SWOT Analysis method (Strengths, Weaknesses, Opportunities, and Thгeats) and uses the QSΡM Matrix. The aim of this research is to find out the position of distribution, especially sales of the product "Indomie" at Gгeensmaгt through the SWOT and QSΡM methods. Natijah's research explains that Greensmat has an increasing condition because the IFE value is 2.94 while the EFE value is 2.86. The biggest QSPM matrix value in ST 6 is increasing the number of Indomie stocks and creating Indomie creative content so that customers are attracted to and buy Indomie in the store

Item Type:	Article
Uncontrolled Keywords:	SWOT, QSPM, FAS-EFAS Matrix, Marketing Strategy
Subjects:	Engineering > Industrial Engineering Engineering
Divisions:	Faculty of Engineering > Industrial Engineering Study Program
Depositing User:	Muhammad Machfud Fitrah Firmansyah
Date Deposited:	30 Jul 2024 02:17
Last Modified:	30 Jul 2024 02:17
URI:	http://eprints.umg.ac.id/id/eprint/11083

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