Pengaruh Citra Merek, Gaya Hidup Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Perusahaan Pembiayaan Di Gresik

Putri, Susi Hardianti Sabana (2024) Pengaruh Citra Merek, Gaya Hidup Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Perusahaan Pembiayaan Di Gresik. JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi), 11 (3). pp. 1689-1699. ISSN 2356-3966

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Abstract

This study aims to determine the influence of brand image, lifestyle and service quality on purchase decisions. The research method used in this study is quantitative descriptive. Data collection uses a questionnaire with a total of 254 respondents. By using multiple linear regression analysis and data processing using SPSS. The results of the study show that brand image has a significant influence on purchase decisions. Lifestyle has a significant effect on purchasing decisions and service quality has a significant effect on purchasing decisions

Item Type:	Article
Uncontrolled Keywords:	Brand Image, Gaya Hidup, Kualitas Pelayanan, Keputusan Pembelian
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Susi Hardianti Sabana Putri
Date Deposited:	07 Feb 2025 02:42
Last Modified:	07 Feb 2025 02:42
URI:	http://eprints.umg.ac.id/id/eprint/12667

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