Strategi Digital Marketing dalam Upaya Meningkatkan Brand Awareness pada PT. Magnesium Gosari Internasional

Anggraini, Fifiana Eka (2025) Strategi Digital Marketing dalam Upaya Meningkatkan Brand Awareness pada PT. Magnesium Gosari Internasional. Agrimics Journal, 2 (1). pp. 51-60. ISSN 3032-2731

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Abstract

Digital transformation has brought significant changes to the marketing landscape, including in the agribusiness sector. This study aims to evaluate the effectiveness of digital marketing strategies implemented by PT. Magnesium Gosari Internasional in increasing brand awareness through social media such as Instagram, Facebook, and website platforms. In the midst of an increasingly rapid digitalization era, companies need to adapt to modern marketing trends to maintain their competitiveness. This study provides a new contribution by filling the research gap in the implementation of digital marketing in the Indonesian dolomite fertilizer industry, which is still rarely studied. Using a qualitative approach, data was collected through observation, in-depth interviews, and document analysis during a certified internship program. The results of the study show that digital marketing strategies have succeeded in increasing audience reach and interaction through digital platforms, although they still face challenges in consistent content management. In conclusion, the implementation of digital marketing strategies appropriately can increase brand awareness and company competitiveness, with innovation and technological adaptation as the key to business sustainability in an increasingly competitive digital era.

Item Type:	Article
Uncontrolled Keywords:	Digital Marketing, Brand Awareness, PT. Magnesium Gosari Internasional.
Subjects:	Agriculture Agriculture > Agribusiness Marketing
Divisions:	Faculty of Agriculture > Agribusiness Study Program
Depositing User:	FIFIANA EKA ANGGRAINI
Date Deposited:	08 May 2025 03:01
Last Modified:	08 May 2025 03:01
URI:	http://eprints.umg.ac.id/id/eprint/13400

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