Analysis of electronic word of mouth (e-wom), price, and product quality on purchase decisions at skintific

Rahayu, Putri Dwi (2024) Analysis of electronic word of mouth (e-wom), price, and product quality on purchase decisions at skintific. Jurnal Ekonomi, 13 (01). pp. 633-642. ISSN 2721-9879

	Text Halaman Persetujuan Publikasi Jurnal.pdf Download (4MB)
	Text (artikel publikasi) Artikel_Putri Dwi Rahayu.pdf Restricted to Repository staff only until 2 July 2030. Download (536kB)

Abstract

This research aims to analyze and test electronic word of mouth, specifically regarding price and the quality of a Skintific product, in influencing the decision to purchase. Data collection efforts involved distributing questionnaires through the application of Google Forms. The research applied data analysis through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, and t-testing with the assistance of the SPSS application. The results indicate that the variables of electronic word of mouth and product quality have an influence on consumer decisions to make a purchase. However, the variable of price itself does not have an impact on consumer purchase decisions.

Item Type:	Article
Uncontrolled Keywords:	e-WOM(ElectronicWordof Mouth),Price,Product Quality,Purchase Decision
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Putri Dwi Rahayu
Date Deposited:	04 Jul 2025 03:01
Last Modified:	04 Jul 2025 03:01
URI:	http://eprints.umg.ac.id/id/eprint/14040

Actions (login required)

View Item