Dampak Desain Interior dan Ambience Warung Kopi terhadap Keputusan Generasi Z

Arifin, Sultonul (2025) Dampak Desain Interior dan Ambience Warung Kopi terhadap Keputusan Generasi Z. Jurnal Ekonomi Pertanian Dan Agribisnis, 3 (1). pp. 35-40. ISSN 3025-8456

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Abstract

This research aims to analyze the influence of coffee shop interior design and ambience on the purchasing decisions of Generation Z consumers at Central Caffe Gresik. Using a survey method with 100 respondents, this study explores how elements of interior design and ambience affect visit frequency, visit duration, purchase amount, and intention to return and recommend. The results indicate that both interior design and ambience have a significant influence on purchasing decisions, with ambience having a slightly stronger impact. These findings provide valuable insights for coffee shop businesses in designing strategies to attract and retain Generation Z customers.

Item Type:	Article
Uncontrolled Keywords:	Desain Interior, Ambience, Keputusan Pembelian, Generasi Z, Warung Kopi
Subjects:	Agriculture Agriculture > Agribusiness
Divisions:	Faculty of Agriculture > Agribusiness Study Program
Depositing User:	Sultonul Arifin
Date Deposited:	10 Oct 2025 02:19
Last Modified:	10 Oct 2025 02:19
URI:	http://eprints.umg.ac.id/id/eprint/14836

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