Pengaruh Promosi Penjualan, Kualitas Produk Dan Aplikasi Mobile Terhadap Keputusan Pembelian Pada Perusahaan Jasa Bunker Di Gresik

Faadhilah, Idzni Dian (2025) Pengaruh Promosi Penjualan, Kualitas Produk Dan Aplikasi Mobile Terhadap Keputusan Pembelian Pada Perusahaan Jasa Bunker Di Gresik. JMBI UNSRAT, 12 (2). pp. 777-789. ISSN 2621-2331

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Abstract

This study aims to identify the influence of sales promotions, product quality, and mobile applications on purchasing decisions. The research method used in this study is quantitative. Data collection was conducted using a questionnaire with 100 respondents. Data analysis was performed using a partial test (t-test) and data processing using SPSS. The results of the study indicate that among the independent variables tested, only product quality has a significant influence on purchasing decisions, while sales promotions and mobile applications have not yet made a significant overall contribution to purchasing decisions.

Item Type:	Article
Uncontrolled Keywords:	Sales Promotion, Product Quality, Mobile Applications, Purchasing Decisions
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Idzni Dian Faadhilah
Date Deposited:	17 Jun 2026 02:35
Last Modified:	17 Jun 2026 02:35
URI:	http://eprints.umg.ac.id/id/eprint/16633

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