Perencanaan Ekspor Untuk Produk Perikanan Pada PT XY

Fitriyah, Lailatul (2025) Perencanaan Ekspor Untuk Produk Perikanan Pada PT XY. Jurnal Manajemen Dewantara, 10 (1). pp. 1-11. ISSN 2579-4612

[img] Text
Halaman Persetujuan Publikasi Ella.pdf
Download (3MB)
[img] Text (Artikel Publikasi)
Publikasi Artikel Lailatul.pdf
Download (401kB)

Abstract

The purpose of this study is to analyze the stages of export planning carried out by PT XY in its efforts to expand its market to the European Union. PT XY has a great opportunity to enhance its product competitiveness but needs to improve its export planning stage to successfully penetrate markets with strict regulations such as the European Union. This study employs a descriptive qualitative method with data collected through observation, interviews, and documentation related to the company’s export planning activities. This approach aims to gain an in-depth understanding of the internal and external conditions that influence export readiness, as well as to identify the planning steps prepared to face the international market. The results indicate that the main problems faced by the company are not related to product quality but rather to the readiness and structure of export planning, which have not yet been optimally organized. Internally, the challenges include the absence of international certifications such as Hazard Analysis and Critical Control Point (HACCP), Marine Stewardship Council (MSC), and Aquaculture Stewardship Council (ASC), limited global promotion due to the lack of an official bilingual website, and the high logistics costs for product delivery to Europe. Externally, the company faces strict EU regulations regarding food safety, traceability, and sustainability, along with intense global competition from major exporting countries The study concluded that PT XY has strong product potential but is not yet fully ready to enter the European Union market due to an inadequate export planning structure. The company needs to strengthen international certification, global marketing strategies, improve human resource competencies, and optimize promotions through digital media and participation in international exhibitions.

Item Type: Article
Uncontrolled Keywords: Perencanaan Ekspor, Perikanan, Uni Eropa, Sertifikasi Internasional
Subjects: Economic And Business
Management
Divisions: Faculty of Economic and Business > Management Study Program
Depositing User: Lailatul Fitriyah
Date Deposited: 22 Jul 2026 03:56
Last Modified: 22 Jul 2026 03:56
URI: http://eprints.umg.ac.id/id/eprint/16839

Actions (login required)

View Item View Item
UMG REPOSITORY is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.