Zakaria, Arif Rifqi (2020) PENGARUH BRAND IMAGE, BRAND TRUST, PRODUCT DIFFERENTIATION, DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA PADA AUTO2000 MANYAR GRESIK. undergraduate thesis, Universitas Muhammadiyah Gresik.
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Abstract
Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Image, Brand Trust, Product Differentiation, dan Relationship Marketing Terhadap Keputusan Pembelian Mobil Toyota Avanza pada Auto2000 Manyar Gresik. Pengambilan sampel menggunakan metode simple random sampling. Sampel yang digunakan merupakan pelanggan yang telah membeli mobil di Auto2000 Manyar Gresik dengan jumlah 86 sampel. Teknik analisa data menggunakan analisis regresi linier berganda. Hasil dari penelitian ini menunjukkan bahwa Brand Image, Brand Trust, Product Differentiation, dan Relationship Marketing berpengaruh signifikan secara parsial terhadap keputusan pembelian mobil Toyota Avanza pada Auto2000 Manyar Gresik.
| Item Type: | Thesis (undergraduate) |
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| Uncontrolled Keywords: | Brand Image, Brand Trust, Product Differentiation, Relationship Marketing, Keputusan Pembelian |
| Subjects: | Economic And Business Economic And Business > Management |
| Divisions: | Faculty of Economic and Business > Management Study Program |
| Depositing User: | ARIF RIFQI ZAKARIA |
| Date Deposited: | 04 Sep 2020 07:00 |
| Last Modified: | 04 Sep 2020 07:00 |
| URI: | http://eprints.umg.ac.id/id/eprint/3836 |
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