THE INFLUENCE OF WORD OF MOUTH, FACEBOOK ADS AND PERSONAL SELLING ON THE PURCHASE DECISION OF POINTS OF SALES (POS) PACKAGES AT SENNA

Setiawan, Achmad Noorman (2022) THE INFLUENCE OF WORD OF MOUTH, FACEBOOK ADS AND PERSONAL SELLING ON THE PURCHASE DECISION OF POINTS OF SALES (POS) PACKAGES AT SENNA. Indonesian Vocational Research Journal. ISSN 2828-5719 (Submitted)

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Abstract

This study aims to analyze the effect of word of mouth, facebook ads and personal selling on purchasing decisions at PT Senna Kreasi Nusa. This study uses a quantitative approach. The population in this study were consumers of PT. Senna Kreasi Nusa. The sampling technique used in this study is a non-probability sampling technique which produces a sample of 75 consumers. The data collection technique used is a questionnaire. The data was obtained by using multiple linear regression analysis, first the instrument test and classical assumption test were performed. The results showed that the variables word of mouth, facebook ads and personal selling had a positive and significant effect on the purchasing decisions of PT. Senna Kreasi Nusa.

Item Type:	Article
Subjects:	Economic And Business Economic And Business > Management
Divisions:	Faculty of Economic and Business > Management Study Program
Depositing User:	Achmad Noorman Setiawan
Date Deposited:	04 Jul 2022 07:30
Last Modified:	04 Jul 2022 07:30
URI:	http://eprints.umg.ac.id/id/eprint/6105

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